Selected brands & projects
Experience across brands, projects & industries
Selected brands and projects I've worked across in performance marketing, SEO, e-commerce, analytics and growth.
I connect paid media, e-commerce, SEO, tracking and CRM data into one growth system, so you know what's driving results, what's wasting budget, and what to scale next.
30 minutes. One focused review of your biggest growth gap: paid media, SEO, tracking, lead quality or e-commerce.
Selected brands and projects I've worked across in performance marketing, SEO, e-commerce, analytics and growth.
Many businesses spend on ads, SEO and content but still do not know what is really working. I help connect campaigns, tracking, CRM data, dashboards and business decisions into one clear growth system.
I work across acquisition, search, measurement, e-commerce and customer data, using the right combination based on the growth problem, not a fixed channel playbook.
Plan and optimize paid acquisition around measurable business outcomes across web and app journeys.
Improve how businesses are discovered across traditional search and emerging AI search experiences.
Build clearer measurement systems that connect marketing activity with leads, purchases and business outcomes.
Connect acquisition, product activity and purchase behaviour to identify where e-commerce growth is being won or lost.
Connect campaign and CRM feedback to understand which sources generate stronger leads and where follow-up breaks down.
Not sure which area is holding growth back?
Start My Audit Request →Market context changes how people search, evaluate and buy. I adapt the acquisition, search and measurement approach around the audience, business model and local market behaviour.
My work spans core markets in the UAE, Saudi Arabia and Egypt, broader GCC and MENA contexts, and projects serving global audiences. The growth approach changes around local audience behaviour, search demand, buying journeys and business goals.
A connected stack across acquisition, search, commerce, measurement and customer data, selected around the business problem and how growth needs to be measured.
Create demand, reach the right audiences and generate measurable acquisition across paid and app channels.
Connect search demand, content visibility and commerce journeys to how people discover, evaluate and buy.
Connect campaign activity and customer actions to reliable measurement, attribution and performance signals.
Bring lead, customer and performance data into reporting systems that support clearer business decisions.
Selected work across app growth, e-commerce, performance marketing, search, website optimization and regional projects.
Built the growth strategy, ran the paid acquisition and SEO work for approximately one year, then handed the system over to the in-house team.
“We needed a structured growth approach across paid acquisition and search. Musa built the strategy, ran the campaigns and SEO work, and completed a clear handover that helped our in-house team continue the system.”
Optimizing website and search performance by connecting user behaviour, content engagement and organic search data.
“The website analysis brought search, content and user behaviour data together, giving us clearer direction on which pages and experiences needed more attention.”
Growing revenue and e-commerce performance while strengthening brand engagement across the UAE and Saudi Arabia.
“The growth approach connected revenue, e-commerce performance, brand engagement and search instead of treating each channel separately. It gave us a clearer way to evaluate growth across markets.”
Growing academy awareness, acquisition and revenue while connecting campaign performance with lead-quality feedback.
“The marketing approach supported stronger academy visibility and growth while giving us clearer insight into campaign performance, enquiry quality and student acquisition.”
Building an SEO structure for Arabic and English storytelling content.
“The SEO and content guidance brought more structure to bilingual search intent, keywords, metadata and internal linking while respecting the project's editorial direction.”
Structuring search-focused bilingual content for major regional event audiences.
“The SEO input brought clearer keyword and content direction to Arabic and English event content, with a stronger focus on regional search intent.”
Public-safe overviews, the challenge, the solution, the business value and the tools involved. No private data or client dashboards shown.
The way I connect acquisition, customer behaviour, measurement and business outcomes before deciding what to fix, test or scale.
Low acquisition cost means little if the leads, users or purchases do not create meaningful business value.
Tracking is not a technical afterthought. What you measure changes what you optimize and where you invest next.
Campaigns, websites, commerce and CRM data can each look healthy while the connection between them is where growth breaks down.
Traffic and rankings matter more when search intent, content and the next user action are connected.
Creative, audience and market signals change. Testing helps identify when performance needs a new direction.
Channel mix, audience behaviour and buying journeys can change by market, so performance needs local context.
The goal is not more charts. It is a clearer next move based on connected performance and business data.
A clear path from understanding the problem to testing, improving and scaling what works.
Review the current growth setup across campaigns, search, website, tracking, CRM and reporting.
Identify where performance is blocked, disconnected or difficult to measure, and which problem deserves attention first.
Create or improve the campaign structure, search plan, measurement setup, dashboards or feedback loops needed to solve the priority problem.
Use performance and business signals to test budgets, audiences, creative, search opportunities, journeys and lead quality.
Turn performance data into clearer decisions: what to continue, what to change and where stronger opportunities may deserve more investment.
Share your business, campaigns or measurement challenge. The audit request below helps me understand the current setup and identify the area that deserves attention first.
This form helps me understand your business, current marketing setup and main growth challenge. I'll review your answers first. If the audit looks like a good fit, you can then choose a time for a 30-minute growth audit.