Project summary
The engagement focused primarily on revenue and e-commerce growth across the UAE and Saudi Arabia, supported by multi-channel paid campaigns, brand awareness and engagement, SEO and AI Search / AEO, product offers and connected performance tracking.
About the client
Ghayar is a UAE-based digital e-commerce platform focused on making vehicle spare parts easier to find, buy and receive through an online automotive marketplace experience.
Project context
The engagement focused primarily on revenue and e-commerce growth across the UAE and Saudi Arabia, supported by multi-channel paid campaigns, brand awareness and engagement, SEO and AI Search / AEO, product offers and connected performance tracking.
The challenge
Managing performance across channels, offers and markets while connecting website actions, WhatsApp enquiries and purchases.
My role
Managing Ghayar's multi-channel growth approach with revenue as the main business priority, covering paid acquisition, e-commerce performance, brand engagement, SEO, AI Search / AEO and measurement across the UAE and Saudi Arabia.
What I worked on
The approach
Built and optimized a multi-channel growth approach around revenue and e-commerce performance. Paid campaigns, product offers, brand engagement, search visibility and customer journey signals were reviewed together to identify stronger growth opportunities across the UAE and Saudi Arabia.
Key insight
Revenue performance became easier to understand when paid acquisition, product activity, brand engagement, search visibility and purchase behaviour were reviewed as connected growth signals rather than separate channels.
Business value
A clearer view of revenue and e-commerce growth across channels and markets, supporting better decisions around campaign investment, product offers, brand activity and search opportunities.