Project summary
The project covered SEO and content direction for Arabic and English storytelling across the website and social media, including keyword research, search intent, content structure, metadata, internal linking and SEO quality control.
About the client
Abu Dhabi Stories is an Abu Dhabi Media Office initiative capturing the emirate through its people, places and defining moments using visual and editorial storytelling.
Project context
The project covered SEO and content direction for Arabic and English storytelling across the website and social media, including keyword research, search intent, content structure, metadata, internal linking and SEO quality control.
The challenge
Giving bilingual storytelling content SEO direction while protecting editorial quality and cultural value.
My role
Providing SEO, content-structure and search-direction guidance for bilingual website and social media storytelling.
What I worked on
The approach
Built a bilingual SEO and content framework across website and social storytelling—connecting content pillars, search intent, keyword direction, metadata, internal linking and content structure across Arabic and English.
Key insight
Bilingual search content needs its own intent, keyword and internal-linking structure for each language.
Business value
A repeatable bilingual SEO framework designed to support organic discovery while protecting editorial and cultural value.