Project summary
The engagement focused on growing brand awareness, student acquisition and revenue across multiple sports and branches, while connecting paid campaign performance with enquiry quality, tryout outcomes and CRM feedback.
About the client
Mentor Sports Academy is a Dubai-based youth sports academy offering structured training programmes across multiple sports and branches.
Project context
The engagement focused on growing brand awareness, student acquisition and revenue across multiple sports and branches, while connecting paid campaign performance with enquiry quality, tryout outcomes and CRM feedback.
The challenge
Inquiry volume alone did not explain performance; lead and tryout quality across sports and branches was hard to see.
My role
Managing the academy's performance marketing and growth approach across multiple sports and branches, with responsibility for campaign acquisition, brand visibility, lead quality analysis and performance insights supporting student and revenue growth.
What I worked on
The approach
Built and optimized a multi-sport, multi-branch marketing approach that balanced academy visibility with student acquisition. Campaign, enquiry, CRM and registration feedback were reviewed together to improve marketing decisions and identify stronger growth opportunities.
Key insight
Academy growth could not be understood through enquiry volume alone. Brand visibility, acquisition quality, tryout outcomes and registration performance needed to be reviewed together.
Business value
A clearer growth view across awareness, acquisition, lead quality and student outcomes, supporting better campaign decisions and stronger focus on the sports, branches and opportunities contributing to academy growth.