Project summary
The engagement focused on Arabic and English search strategy and SEO content review for regional event audiences, aligning topics and content structure with event-related search demand.
About the client
INDEX Saudi Arabia is a major Saudi trade event for interior design, furniture and fit-out, bringing together regional and global brands, designers, distributors and industry decision-makers. The event is organised by dmg events.
Project context
The engagement focused on Arabic and English search strategy and SEO content review for regional event audiences, aligning topics and content structure with event-related search demand.
The challenge
Structuring search-focused bilingual content around specific regional event demand and audience intent.
My role
Providing SEO and search strategy for bilingual event content.
What I worked on
The approach
Aligned topic, language and audience intent for event content, structuring Arabic and English pages around specific regional event search demand.
Key insight
Search-focused event content works best when topic, language and audience intent align around specific regional demand.
Business value
A clearer SEO structure for bilingual event content, supporting more consistent search-focused publishing across regional audiences.